HID Global acquires RFID manufacturer ACURA

HID Global announced the acquisition of ACURA, a Brazilian MANUFACTURER and distributor of RFID hardware.HID Global’s acquisition strengthens its RFID portfolio while expanding its relevance in Latin America.

The addition of ACURA adds to HID’s business and manufacturing footprint in Brazil, underscoring the company’s commitment to consolidating its presence in key markets.

ACURA was founded in the late 1990s and quickly became Brazil’s leading manufacturer and distributor of RFID hardware products for enterprise, industrial, logistics, transportation and retail applications, ser large customers such as Ambev, Cargill, Sensormatic/JCI, Nike/Centauro, Fleetcor/Sem Parar, Mercedes Benz, Honda Motors, HP, ArcelorMittal and Vale SA provide services.

“As the RFID market expands globally, our goal is to grow in step with the RFID market by impro our relevance to customers everywhere,” said Bjorn Lidefelt, Executive Vice President and Principal of HID Global. “ACURA joining HID is another important milestone in our efforts to become a market leader in RFID technology, including in Brazil and Latin America.

As the RFID market in Latin America continues to grow, the acquisition will allow customers to be a one-stop shop for RFID components and products locally. The company’s product portfolio includes low frequency, high frequency and UHF RFID readers, as well as tags, antennas, biometric terminals and printers.

“ACURA’s decades of manufacturing experience in the region, solid product quality and trusted consultant status are invaluable to HID Global,” said Marc Bielmann, senior Vice President and Managing Director of Identification technologies at HID Global. “This strategic acquisition will expand HID’s RFID portfolio and enhance our competitive advae as we are able to offer new locally customized RFID products and solutions in the future. There is no better way to meet the unique customer needs of the region and strengthen HID’s position in such a thri market.